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      <image:title>Services - DEPLOYMENT &amp; SERVICES.</image:title>
      <image:caption>ICX has the expertise to take the Customer Experience and deploy all aspects of it at locations worldwide. Through our team and partnerships, we can handle all hardware, software and installation services for the physical components as well as managing and maintaining the experience from content to ongoing support.</image:caption>
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      <image:caption>The design and development teams at ICX can take your brand’s vision and bring it to life. With our quality designers, we can assist in the creation of the UI/UX interface as well as creating custom content to deploy through technology. Our team is also skilled at backend coding to bring the design and create interactive applications, web sites and more!</image:caption>
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      <image:title>Services - APPLICATIONS.</image:title>
      <image:caption>Through innovative design and development,our team is skilled to create custom applications on various platforms to bring the Customer Experience directly to the targeted audience in an intuitive and engaging way. Through these applications, the customer is in control of their own experiential destiny.</image:caption>
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      <image:title>Services - CONTENT DELIVERY.</image:title>
      <image:caption>ICX specializes in bringing your space to life through dynamic content and digital technology. Let our team transform your brick and mortar location through unique hardware solutions to tell your story through digital display applications.</image:caption>
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      <image:title>Services - CONSULTING.</image:title>
      <image:caption>ICX performs consulting services to assess your current customer experience and technological needs and designs a strategic road map and execution plan to deploy and monitor an elevated experiential destination for your customers.</image:caption>
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      <image:title>Services - INTEGRATION.</image:title>
      <image:caption>ICX handles all aspects of creating the Customer Experience from developing the framework, engineering the product solution, integrating with existing infrastructures, hardware acquisition and partnering with customers key agency partners as needed to bring the entire experience to fruition.</image:caption>
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      <image:title>Process - Define it.</image:title>
      <image:caption>Our project team works on creating the official Scope of Work that outlines the project brief, execution plan and timelines to execute the project on time and on budget.</image:caption>
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      <image:title>Process - Launch it.</image:title>
      <image:caption>Once everything has been procured and tested, we will handle the installation and launch the experience into your retail environment. We ensure that everything is functioning and will continue to monitor the technology and support as needed throughout the program.</image:caption>
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      <image:title>Process - Strategize it.</image:title>
      <image:caption>Our CX Designers will create the perfect strategy by mapping the customer journey, defining user personas, design and inspiration board and creating the path for a successful implementation.</image:caption>
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      <image:title>Process - Assess it.</image:title>
      <image:caption>Our team listens to the customer and defines the current pain points of the existing solution. By understanding the industry, market and customer, our team has a good understanding of where to start.</image:caption>
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      <image:title>Process - Design it.</image:title>
      <image:caption>Our team of designers, animators and developers are here to storyboard, create wire frames and design and animate all aspects of the creative elements required to bring the experience to life.</image:caption>
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      <image:title>Process - Engineer it.</image:title>
      <image:caption>Once we have created the perfect experience, our team of engineers will run a variety of tests to QA the solution to ensure that it will run without issue. In addition our team will work with all additional parties necessary to ensure the technology elements fit as they should.</image:caption>
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    <lastmod>2020-05-15</lastmod>
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      <image:title>About - Meet Our Founder</image:title>
      <image:caption>Eric Donnelly CEO | Solutions Engineer Eric studied Industrial and Operations Engineering at the University of Michigan focusing on the optimization of complex processes, systems and organizations by developing, improving and implementing integrated systems designed to improve the overall experience. After he received his degree of Bachelor of Science in Engineering, he moved to New York City to pursue his dream of working in the big city and allow a blend of his technical experience to the world of marketing and retail experiences. A few years later, he was integral in launching a digital and interactive division for the company called MagicInk Interactive. He grew that business from a small concept to a large and successful operation as the VP of Operations and Business Development. The success of the MagicInk brand and services caught the eye of a multi billion dollar global company looking to expand it’s services into the custom solutions design of technology into their business model. In 2016, Panasonic acquired MagicInk and made Eric a Senior Solutions Engineer within the business group. At that time, Eric was assigned as the lead to a large, global project for Ford Motor Company. Eric relocated to the Detroit area to support this initiative and designed the technology program for dealerships around the globe focusing on creating a better experience through technology focusing on trust, transparency and an easy way to control and monitor the content and displays remotely. In 2019, Eric left Panasonic to follow his dream and start his own company, Innovations in CX, to continue his passion on creating the perfect Customer Experience while keeping the focus on technology. Eric has maintained his relationship with Ford Motor Company and now ICX has been a core support team for their US and Global markets regarding the future of technology within their brand while exploring new opportunities in the world of retail.</image:caption>
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